Product Marketing Manager

Posted: 06/23/2022

Company Profile
Headquartered on the historic Portsmouth, NH, waterfront, with sales offices in Buckhead, GA’s TechRise startup center, B2W Software empowers heavy civil construction companies to win more work and complete it more profitably.
The Company’s highly differentiated ONE Platform connects people, resources, and construction workflows through interoperable software modules for estimating, scheduling, and dispatching, field tracking, equipment maintenance, safety, and reporting. Unlike disparate solutions, the ONE Platform is unified by a single operational database and can be rapidly deployed by contractors of all sizes on premise or in the Cloud.
Job Description
With direct reporting responsibilities to the Vice President of Marketing, the Product Marketing Manager will work cross-functionally to lead the creation and delivery of differentiated product messaging, go to market planning, sales tool development, and industry/market segment and competitive research. In this role, the Sr. Product Marketing Manager will be the expert on B2W’s buyers, their needs, and how/why they buy, and will transfer that knowledge effectively and proactively to our sales and marketing teams.
Primary Responsibilities

  • Maintain a high level of B2W product expertise and field presence
  • Understand B2W’s markets and buyers (their needs, alternatives, buying process, etc.) to optimize how we drive buying decisions across the customer journey
  • Own market intelligence, segmentation and competitive analysis
  • Interface effectively and establish quick credibility with product owners, sales engineers, marketing managers, sales and service teams, and executives to own/ensure sales readiness and go to marketing planning
  • Translate product features into creative and compelling value statements for marketing campaigns and collateral; develop core positioning, playbooks, and battle cards
  • Participate in Sales training initiatives
  • Maintain B2W’s internal Sales Enablement Hub; measure effectiveness of sales tools and suggest ongoing improvements
  • Assist with the creation of proposal templates, presentations, RFI responses, white papers, blogs, ROI models, and other sales tools
  • Identify customer references for industry and customer referrals
  • Manage and execute win/loss interview program and present findings
  • Assist Product Management/Development with focus groups, usability or other market validation research as assigned
  • Travel to key company events and customer sites may be required
  • Perform other related duties and projects as assigned
Qualifications & Requirements
  • 5+ years of proven B2B software product marketing or product management experience; business and technical background required
  • Past experience working directly with sales, customers and industry research firms
  • Excellent written and verbal communication skills
  • Proficiency in marketing content development (e.g. sales presentations, product collateral, etc.)
  • Working knowledge of sales enablement practices, CRM and market analytics
  • Proven ability to work in a deadline-oriented environment, handle multiple projects simultaneously, and balance shifting priorities
  • Willingness to pitch ideas and test new approaches
  • We believe in full employee engagement and collaboration across departments, B2W is not a work remote company.
  • Health & Dental Insurance premium paid 75% by company 
  • Flexible Spending Account
  • 401(k) Retirement Plan with company match
  • $100,000 Life Insurance paid 100% by company
  • Short- & Long-Term Disability Insurance paid 100% by company
  • Vision Insurance
  • Paid vacation & sick time
  • Paid Holidays
  • Energetic and professional work environment
  • Beautiful new office building on the downtown Portsmouth waterfront with easy access to Route 95
  • Company-paid parking access for Public Parking garage
  • Dress Code – Business Casual every day
  • Professional development opportunities & Tuition Reimbursement
How to Apply
To apply for this position, submit the following via email to No phone calls or recruiters please.
  • Resume
B2W Software is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, basis of genetic information, or any other group protected by law.